Century 21 Masters Expands Reach to More Alberta Communities

January 2024, Edmonton – Century 21 Masters is proud to announce its expansion as a brokerage with offices strategically located in Edmonton, Calgary, Airdrie, Drumheller, Strathmore, Stony Plain, and St. Albert. These locations enable the brokerage to provide exceptional real estate services to the majority of Albertans, reaching out from the province’s key population centers to over 50 outlying communities.

A Legacy of Leadership and Collaboration

The leadership of Century 21 Masters brings a wealth of experience and vision to this expansion. James Mabey and Geneva Tetreault, whose roots in ownership date back to 2004, are joined in by Bob Sheddy, who became part of the ownership and leadership team in 2024 (previously co-owner of Century 21 PowerRealty.ca which has been with the brand since 1980). Together, they are setting a new standard for what a traditional franchise brokerage can achieve.

“The goal of creating a brokerage that serves the majority of Albertans is not a new one, but we’re excited to bring this enhanced value proposition to agents,” said Geneva Tetreault. “We found that agents across Alberta wanted to join Century 21 Masters, not because of a physical office in their community, but because of the cohesive culture we’ve built—focused on education and excellence.”

A New Era in Real Estate

James Mabey, who is also currently the 2024/25 Chair of the Canadian Real Estate Association, shared his excitement about the direction of the brokerage. “Our goal has never been to be the biggest brokerage, but rather to measure success by the quality of the people we attract and retain. This expansion is a testament to the incredible agents who share our vision.”

Bob Sheddy reflected that the decision was an easy one and emphasized the organic growth in collaboration and referrals among agents. “Over the past 15 months, we’ve seen over $100,000 in referral business to the Agents which is directly attributed to the networking and camaraderie within our team and allows them to provide seamless assistance for their clients’ real estate needs. These connections have only strengthened as we move forward with this merger.”

Century 21 Canada Supports the Vision

Century 21 Canada’s Vice President, Todd Shyiak, shared his thoughts on this milestone: “This expansion demonstrates the innovation and leadership that Century 21 Masters embodies. Their commitment to fostering a culture of excellence and collaboration is exactly what the Century 21 brand stands for.”

Looking Ahead

With over 180 agents serving communities across Alberta, Century 21 Masters is poised to redefine what a franchise brokerage can achieve. This expansion marks the beginning of an exciting chapter, with an unwavering commitment to client satisfaction and agent success. The Company is excited about the growth and continues to focus on having an exceptional group of agents who offer a high level of service and strive for greatness in the moment.