Consumer News 17 October 2024

New survey from Century 21 shows younger buyers prioritize community ties

Are agents prepared for the next class of clients? Our friends at Century 21 in the US conducted a survey to see what was top of mind for prospective homebuyers in the Millennial and Gen Z generations. As more younger buyers begin to think about buying their first home, they’re looking past the house, prioritizing community ties and looking to work with agents who have deep links to the communities they serve.

Read the full report from the study here.