CENTURY 21 Granite Realty and the Jump in the Lake Challenge Celebrate Five Years of Supporting Local Food Banks

May 2024, Kwartha Lakes – The force is strong for a Kwartha community fundraiser sponsored by CENTURY 21 Granite Realty Group Ltd. on May 4, sales reps Dean Michel and Jennifer Bacon took to the waters of their local lake for the fifth annual Jump in the Lake Challenge (JILC), raising over $25,000 for food banks in the Coboconk and Haliburton area.

Going with the theme of ‘Stars Wars’ day, Michel donned full Jedi garb for the annual dip, which began as a COVID distanced fundraiser back in 2020 as a way to help their community. It has since grown, with a few hundred generous donors and many brave participants coming together to raise much-needed funds to battle hunger.

“We continue to be amazed how our community has embraced what has now become a fun, annual event,” Michel says. “When you combine brave individuals and generous donors, good things happen to make a difference in people’s lives.”

Over the past five years, the challenge has raised $175,000 for the local community and gone a long way in supporting those struggling with food-related costs. “What a generous and supportive community we live in,” said Coboconk and Area Food Bank chairperson Amy Alfredsson. “With more than $20,000 in cash and food donations collected and more still coming in, the JILC has provided the funds to pay meat purchases for almost an entire year.”

Alfredsson, who jumped into a frigid Balsam Lake herself, added “The funds raised and the food collected will go a very long way in feeding our CAFB families. Thank you for your participation in and donations made to the Jump in the Lake Challenge again this year.”

The hope is that JILC expands beyond Kwartha’s lake shores and spreads to other communities in Canada. “It’s such an easy fundraiser, all anyone needs is social media and something to jump into,” says Michel. “So many charities are willing to help out local fundraisers, so all you need to do to reach out to a cause that you’re passionate about and let them know what you want to do.”

There is still time to donate for this year’s fundraiser, to participate, visit  www.kawarthalakeside.com and click “Get Involved”.