CENTURY 21 Canada raises $945,000 in support of Easter Seals Canada

Vancouver, BC (February 2023) – The partnership between CENTURY 21 Canada and Easter Seals Canada continues to be successful, with the legacy real estate brand raising just over $945,000 in support of the non-profit. This brings the total amount raised over the past 40+ years to more than $14 million dollars.

Since 1979, CENTURY 21 Canada has been fundraising for Easter Seals, primarily supporting their summer camp program for kids and teens living with disabilities in Canada. Many of the network’s agents build fundraising into their business, with a portion of each transaction going towards a donation. In 2022, the brand recognized 89 members of their ‘Golden Heart Club’– agents who raise a minimum of $2,100 towards Easter Seals, the second highest number to reach this distinction in its history.

First-time Golden Heart Winner Krista Trask from CENTURY 21 Seller’s Choice in St. Johns, NL, credits part of her fundraising motivation to her visits to Easter Seals summer camps. “When you see the kids at these camps, you remember just why it’s so important to support them,” says Krista. “It’s such a good cause and when you work in a community, it’s important to find ways to give back and turn your business success into something more.”

Alongside individual efforts, many offices across the country find ways to fundraise together, hosting annual events that have become beloved community traditions. Cam Toews from CENTURY 21 Westman Realty in Brandon, MB, is one of the longest-running Golden Heart winners, having spent more than eight years helping host the office’s annual bonspiel. “We’ve been really lucky that there are so many people and other businesses who come out to support us and support a great cause year over year. If anybody feels they want to try this themselves, all they have to do is reach out, find sponsors, and remember that you’re working towards a great goal, which is to help kids.”

“We’ve got a really great partner in Easter Seals and I am so proud that our network recognizes how important it is to give back,” says Brian Rushton, Chief Operating Officer of CENTURY 21 Canada. “We’ve been fortunate to have a strong real estate market for the past couple of years, and that’s meant a lot of success for our offices and agents. And with that success comes a responsibility to give back in some way, and Easter Seals is a great cause. We look forward to working with them for many years to come.”

CENTURY 21 Canada surpassed their original fundraising goal for 2022 of $750,000 by 26%. CENTURY 21 B.J. Roth Realty in Ontario held the title of top fundraising company for the year, and the network has set its sights higher with a 2023 fundraising goal of $800,000. To learn more about CENTURY 21 Canada’s partnership with Easter Seals, visit www.c21kidstocamp.ca