Dale Devereaux’s 24th Annual ‘Feed A Family’ Drive

December 16, 2021 – Dale Devereaux, Broker and Owner of Century 21 Maximum in Red Deer, AB, wrapped up the 24th annual ‘Feed a Family’ campaign. 247 turkey and ham dinners (with all the trimmings) were donated to the Red Deer District Food Bank which will feed about 1,000 people and help central Albertans enjoy the holiday season.

24 years ago, Dale started this campaign by donating over 100 turkeys to the food bank based on the number of houses he sold that year. With the need for donations continuously growing, they invited customers and friends to help and now they have fed 27,500 people.

Due to increased food prices, low product stock and COVID benefits running out, the food bank has seen an increased demand for help this year. “The food bank has averaged 40% more clients month over month since April,” says Mitch Thomson, Executive Director of Red Deer District Food Bank. “Normally 25-59 families a day come in for emergency food hampers. That has climbed to 68-75 hampers.”

“With our community in need, I am happy to be able to able to give back,” Dale says. “I think it’s a very special moment to have a traditional Christmas meal for a lot of families.” Dale plans to make the 25th annual ‘Feed A Family’ drive, next year, the biggest one yet to help even more central Albertans during the holiday season.

Thank you to Dale, the CENTURY 21 Maximum team, and all the donators who helped provide a Christmas meal to those in need and continue to make a difference in their community.